In the United States, there are almost 30,000 senior living facilities and almost 100,000 licensed beds. These communities are spread out across all regions of the country.
Strategic marketing is necessary to stand out in this cutthroat business. In the midst of all the competition, you are probably wondering how to market senior living communities that stand out.
Read on for three essential senior living marketing tips you need to know to help your business thrive.
- Embrace Online Marketing
Traditionally, senior living marketing has employed strategies like print and mail marketing. But Baby Boomers are spending more and more time surfing the internet. Marketing strategies for senior living should start online.
Specifically, senior living community marketing should focus on social media. Boomers are on social media every day and 84% of them believe it improves their lives.
A successful senior living facility will have a strong social media presence. Use targeted ads that potential customers will see while they are browsing their favorite social media channels.
Social media campaigns are a great way to spread the word about your business to spread amongst residents’ online networks. Make sure that your business has a presence on all of the major social media networks and that your website is optimized for mobile.
- Build Your Brand
It’s widely known in business that building a brand that people will remember is one of the best ways to convert them into customers. The business of senior living facilities is no different.
A well-developed and consistent brand will help your business’s name stick in the memory of potential customers. Rather than simply doing what everyone else is doing, embrace creative marketing ideas for senior living.
And don’t stop online. Events, swag, and even billboard advertisements are all crucial in building a brand that resonates with your customers.
- Evaluate the Data
When you’re starting a new senior living marketing strategy, it’s important to review your strategy. Evaluating the data can help you to understand your marketing effectiveness.
Luckily, there are countless tools available to help.
Using a CRM is one way to gain insights into your touchpoints and help you to convert them into customers. For more specialized needs, you can outsource to the experts.
SenioROI offers custom marketing solutions to help you find prospects with targeted marketing. Their specialized experts can take charge of your marketing campaigns. They can also provide you with data analytics to help guide your strategy going forward.
Stand Out With the Right Senior Living Marketing
Building a senior living facility that thrives is more than simply top-notch facilities and skilled, caring staff. To truly stand out in this competitive business, you need to get creative with your marketing.
Using the tips in this guide for senior living marketing, you can be sure that you are reaching the right people and converting them into customers.
If you found this article helpful, be sure to check out our latest posts with all the tips that your business needs to succeed.