Having an SEO plan in place already puts you ahead of a large swath of the competition. But it’s crucial to remember that just having a strategy isn’t always enough.
You’ll always need to refine and improve your tools to best serve your audience. One of the best ways to focus on your audience is through SEO writing, which should provide value while drumming up business.
Yet for a lot of business owners, that’s easier said than done.
We’ve compiled a list of easy ways to give your content writing a much-needed kick in the pants. Keep reading to see how you can capture your customers today!
Reassess Your Goals
Your current content strategy isn’t taking you where you want to be. But it can be helpful to ask yourself what that destination looks like in the first place.
Shifting your SEO content plan should always begin with a reflection on your brand’s goals and ideas.
Sit with your team and ask yourself, what are the weaknesses in your current strategy and how can you beef up your SEO?
Look at the data and find ways to strengthen your biggest flaws.
Create a Style Guide
Without a style guide, you’re destined to put out inconsistent content that might not fit your brand’s voice or even follow basic SEO protocol.
If you’re tired of sending out email after email about content concerns, take the guesswork out of the process by creating a thorough style guide.
The guide should outline your brand’s voice, values, and SEO expectations. Provide realistic examples so your team can see your goals in practice.
Give Your Audience What They Need…Then Get Out
If you’ve ever listened to a friend rant about scrolling through a novella to find a recipe, you know how frustrating SEO content can be for some audiences. Why make them wait to get to the good stuff? That’s the antithesis of the holy grail of content writing, the inverted pyramid.
Stop inflating your word count just to create long-form content. If you can say something in fewer words, do it.
Attention spans continue to shorten anyway, so you’re only hurting yourself.
Stop Ignoring Outsourcing
You might not have the means to bring on a full-time writer, let alone a full team of content writers. By the same token, you might not have the time needed to churn out awesome content yourself.
That’s why outsourcing your SEO content optimization is such a smart idea. You’ll get great content written by talented writers for a fraction of what it would cost to bring on a new hire.
There aren’t any obligations, either. You can outsource as much or as little as needed, whether you’re looking for a single piece of content or you’re building a content library.
Don’t Settle For Bad SEO Writing
Now that you understand more about what your audience wants, you can focus on creating SEO writing that resonates, inspires, and leads to conversions. Don’t be afraid to outsource, either. It can save you tons of time and money.
For more tips on growing your brand, check out the other content on our blog!