How Can Businesses Benefit From Web Session Replay Technology?
How do you know your users are having a good experience with your site?
In many cases, you can’t know exactly unless you do a survey. Most of the time, you rely on numbers and graphs that represent the visitors’ behavior on your site.
However, UX is something you have to focus on above all else. Around 88% of online shoppers won’t ever go back once they have a bad experience with a website.
A bad UX will make you lose your customers, lower your conversion rates, and hurt your business in the long run. The more data you have about it, the better.
Check out session replay, which gives you more insight into every user’s behavior. Learn more about it, what it is, and how it can benefit you, below.
What is Web Session Replay?
Google Analytics and similar tools tell us so much about a user’s experience on the website. Through the data available, we can tell how many pages they visited, how long are they staying, and much more. Such tools put the users and their experience into numbers and metrics.
At the end of the day, these are still abstract representations of consumers. Wouldn’t it be better to see exactly how a user moves in our websites or apps?
That’s where session replay comes in. It’s a screen recording of the user’s interactions with the website or app. You get to watch what an actual human’s browsing session looks like.
In what ways can this help you? Check out how this technology benefits you below.
- Finding Roadblocks in Your Site
Session replay captures clicks, swipes, scrolling, typing, and mouse movements. This means you can have a better look at the user’s signals that indicate their level of satisfaction.
You’ll have to understand digital body language first, though. Do they tend to do multiple clicks on a button/link/nowhere in particular?
That’s a signal of frustration, so you have to look more into what’s hindering them from getting what they want. It could be a broken button, a lagging web page, or anything else.
Are there other broken elements that are hindering the user experience? Are the pages they’re visiting loading too slow?
These are only some of the possible barriers your customers might encounter. Remember that 53% of mobile users have no qualms about leaving a webpage if it takes longer than three seconds to load.
- Seeing Their Interactions With Different Elements
Like what we’ve said above, session replay records every click and mouse action of the user while on the website. This gives you more insight into how they interact with various elements.
The recordings allow you to find out which sections are good at holding their attention. You can see which parts they focus on, what they ignore, and so on. You also discover what buttons they’re more likely to click, which links they follow, and what videos they play, for example.
Data represented in numbers won’t give you this much information. Among the benefits of session replay technology, seeing the users in action is an unparalleled source of information.
- Empathizing With the Customer
It seems like common sense to have a web design that caters to the target audience. However, designers often forget about this part.
Some of them tend to design the site according to their own experience, which means they’ll also be designing for people with the same level of taste, skills, and so on. This leaves out those without much experience navigating websites.
You’ll notice if this is the case by reviewing the screen recordings of user behavior on your site. Are they having trouble looking for a button or link? Which part do they go to when they want to see the navigation menu?
By viewing the actual experiences of real visitors, you can see these and more clearly. You’ll see your website from your users’ point of view, allowing you to understand them better.
- Analyzing Customer Reactions to Marketing
You can also analyze their mouse reading behavior through screen replay. This indicates their level of user engagement. It allows you to see how your users are reacting to the different messaging on your site.
For instance, you’ll be able to see if they’re stopping to read a headline or if they’re scrolling past it. You’ll see what sparks their interest and what they more often notice.
You can also look at what they do after reading the message. They might continue scrolling, attempt to learn more, push a CTA button, and so on. You’ll learn a lot by looking closely at how they behave upon and after seeing a message on your site.
- Finding the Reasons For High Bounce Rates
The bounce rate refers to the users who visit and then leave your site without doing anything else. They don’t visit another page on your site; they go back to the search results or close the window instead.
A high bounce rate is a big red flag for Google, as well. It means your site is not satisfying the needs and wants of the users visiting you.
Through Analytics, you can see which specific pages on your site have a high bounce rate and which ones have a low one. This gives you enough information to start analyzing what might be wrong with the landing page.
Session replay, however, gives you a closer look at their reasons for leaving your website. By looking at different screen recordings, you’ll find patterns of user behavior that will give you a clue as to what might be causing them to leave without further interactions
Improve Customer Experience
In the end, what do you do with all this information from session replay about your customers and their experience on your site? Well, the first thing is to improve their experience. That’s the ultimate goal of learning your areas for improvement.
This then leads to the completion of your other goals, such as higher conversion rates, lower bounce rates, getting leads, and so on. If you want to learn more about web design for your business, check out more of our posts and articles today!