Twitter as a social media site is a powerful tool for businesses when used correctly. Twitter followers can help you generate leads, solidify your branding, and build strong connections with your prospects.
By Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams Twitter were created in March 2006 and launched in July of that year. According to Wikipedia by 2012, more than 100 million users posted 340 million tweets a day, and the service handled an average of 1.6 billion search queries per day.
In 2013, it was one of the ten most-visited websites and has been described as “the SMS of the Internet”. As of 2018, Twitter had more than 321 million monthly active users. I bet that would be more numbers in 2021.
Nearly half of all marketers cite Twitter as their go-to network for engaging with customers. Fast-moving and so simple to use, Twitter is arguably the easiest social following to grow from scratch.
How do you get started with gaining more followers on Twitter in the first place?
How to get more Twitter follower in 10 easy steps
This guide is going to breakdown exactly how to get more Twitter followers;
- Create a well-optimized profile
- Identify followers within your network
- Draw in followers outside of Twitter
- Tweet frequently
- Engage with replies, retweets, and tags
- Post more visual content
- Utilize hashtags
- Optimize posting time
- Follow more people
- Reference users in your tweets
1. Make your profile optimized/ inviting
There are a few subtle steps to make your profile friendlier and optimized for new followers.
Optimizing your profile involves three straightforward steps:
- A clean profile photo.
- Relevant tags, industry keywords, and location information. In short, your profile should be “complete” by describing what you do, your title, what companies you work with, and where you operate.
- A taste of your personality. Giving your followers a sense of who you are is always a plus.
Check out these two profiles :
Both profiles above have at least two of the steps listed above for an optimized profile.
2. Identify followers within your network
Syncing your contact list to Twitter can help you tap into your existing network of people most likely to follow you.
If your synced contacts are on Twitter, your account has a higher chance of showing up as a suggestion under the “Who to Follow” section. Depending on the size of your contact list, this can score you a lot of new followers with very little work on your part.
3.Promoting your profile beyond the platform.
For starters, include a link to your social accounts on your website/ blog posts next to your opt-in form. There are tons of social button plug-ins out there via WordPress if you’re interested in doing the same:
Also, include social buttons at the bottom of your marketing emails.
Oh, and you can also have a link to your Twitter account tucked away in your Facebook “About” section or your Instagram bio.
Considering how commonplace Twitter is for marketers in general, there’s no shame in plastering your profile wherever you can to help encourage new followers.
4. Tweet frequently
You should tweet 2-5 times daily on Twitter if you want more engagements. Twitter requires a more aggressive content strategy.
If you don’t have news about your product don’t panic. The key is to not only promote yourself. The possibilities for filling up your content are endless. You can tweet and retweet relevant industry articles, breaking news, insights from your business, personal updates, and the list can go on and on.
5. Follow up on replies, retweets, and tags
You need to get into conversations with your followers, customers, and industry leaders alike. Regularly engaging with other users via tagging, retweeting, and replying immediately lets new followers that you’re human and not a bot which in turn gets more eyes on your brand.
Let’s say you’re replying to another brand’s tweet to try to get their attention. Writing out a well detailed, thoughtful response will score you more potential followers than a brief one-word reply.
Something like this:
6.Post more visual content
As usual, posts containing images and visual content receive more likes, engagements, retweets, and shares. They tend to outperform sites without visual content. Your post is 6x more likely to be shared. You may not have designing skills. No worry you can use an online tool to create Twitter visuals eye-catchy. Give a try to PhotoADKing’s online twitter post maker. Its readymade templates will help you to make an amazing Twitter post.
Whether you’re looking to inform or entertain your audience (or both), filling your feed with visual content can help bring new followers into the fold.
Check the tweet below for a detailed example ;
Tweets with hashtags get at least 2x more engagement and will help you attract new followers who are searching for those keywords.
Think of hashtags as a way to make your posts searchable and don’t post without a minimum of 1-2 relevant hashtags, and you will see the difference.
According to data and best practices on how to use hashtags on sprout social, tweets with at least one hashtag receive 12.6% more engagement than those without them.
8.Optimize your posting time
Getting more Twitter followers doesn’t mean sitting in front of the screen for nine hours a day, either. Ideally, brands should schedule tweets to hit the times where users are more active and tweet in real-time at intervals throughout the day as well. Before creating any image for Twitter, you must have to know the best image size for Twitter. Here is the full social media size guide to implementing professionality in your social media.
Speaking of timing your tweets, you shouldn’t ost any tweet when most of your audience is sleeping. Rather analyze your account and discover which time of the day you get more engagements.
9.Follow more people
Use Twiends to find new Twitter users that you can connect to. Once you’re listed on the platform, other users with similar interests will also be able to find and follow you.
Some researches have shown that there is a correlation between the number of people you follow and the number of followers.
10. Engage with other users posts
Sharing other people’s content and tagging them will get you on their radar, and they will notice you. The more you help other people out, the more likely they are to help you.
Also, you should comment on their posts, because if you are not trying to engage with other Twitter users, you’re going to struggle to build an engaged following.
Tagging other brands as a compliment is a favorite tactic to show some love to others in your industry. In turn, they might give you a shout out as well.
Gaining more Twitter followers doesn’t happen by accident. A combination of planning your content, engaging with fellow users, and optimizing your profile is key to attracting new followers. Get aware of the social media marketing strategy is the best thing you can learn to boost your social media followers. Here is the 5 best social media marketing strategy for online reputation.
If you’ve been struggling to figure out how to get more Twitter followers, start with these steps.
Written by: David chukwu owner of davidwebcentral.com