Floor mats aren’t something you pay attention to on a daily basis, but their function is essential for most businesses. Whether you work in an office, boat, or mechanic shop, you need some mats to keep your floors and employees safe from harm. Of course, there are plenty of different types of mats to choose from.
Different floor mat materials have different purposes, and they can’t be used interchangeably in most cases. Depending on what you need them for, you should place them near entrances or right on the work floor. To get a better idea of how a floor mat can benefit your business, we’ll cover the most common places for particular kinds of mats and why they’re so important.
Durable classic mats should be placed around entrances and exits
A class mat is something you see every single day, no matter where you go. They’re placed at the entrances and exits of buildings and houses. In homes, they’re called welcome mats and they’re the first thing you see when you approach the door. Giving people a warm welcome isn’t the main purpose of this small detail.
Welcome mats help keep the interior of a building or house clean and free of dust. They’re the most versatile of all mats. It’s why you don’t see businesses or individuals replace them every season. It doesn’t matter what kind of weather there is, the mat can help prevent the premises from getting dirty.
Dirt and debris are easily scrapped off of shoes when walking over an ordinary mat. However, it can also help take care of mud and moisture. Depending on the type of flooring, these mats may be essential for preventing slips and falls.
If your business necessitates high traffic, a couple of general mats around the entrances might not be enough. You should place a few of them in front of offices, lobbies, elevators, and wherever else you can expect a large amount of foot traffic. This will help keep cleaning costs to a minimum, as well as protect your floor from unnecessary damage over time.
Place logo mats wherever customers can see them
Not all mats are strictly functional. Keeping the floors clean is just part of their job. A well-placed mat can welcome customers in a more direct and official way. If they see your logo on the mat, they won’t think much of it consciously, but it will have an impact on their subconscious.
Customers like businesses with strong branding. It influences whether they see them as legitimate. Placing logos everywhere is not a result of vanity—it’s a smart business decision. Whenever a customer sees your logo, they’ll trust your company a little bit more.
A good place to incorporate a logo is on a welcome mat. It’s always visible, easy to notice, and it tends to be at a physical crossroads to wherever people are going. Putting them all over your business makes it look more legitimate. However, you’re not just limited to your own business. Various stores and locations will gladly take branded items if they’re cheap or free. It’s a good way to advertise your brand without spending too much money.
Even though making your logo widespread seems like an old-timey marketing strategy, it’s still relevant in today’s marketing climate. It all comes down to the effect of quality branding. Even something as simple as a mat with a logo can make a difference and attract clients.
Use decorative mats to leave an impression
Cleanliness is of the utmost importance in a business, which is part of the reason mats are a crucial part of your décor. However, it’s not just their cleanliness that will impress customers. You have to look at it as you would any other piece of décor. It’s crucial that they’re both functional and attractive.
When picking out a floor mat, you have to take aesthetics and style into consideration. Remember the principles of branding. It’s not just the logo that leaves an impression. The general look of the mat is important as it has to match the aesthetic of your business. Think about the design of the mat before creating it. Does it have the same colour scheme and patterns as your other branded merchandise? It should be as consistent as other items you use for marketing.
Attention-grabbing visuals and strong branding will solidify a customer’s memory of your company. Make sure you place these mats in areas that the customers frequent. Entry points are a good choice, but you can also place them at customer counters and in front of offices. From the moment a client or customer walks into your business, they’ll be greeted with your logo. It will leave a strong impression on them as they continue inside.
Help employees stay productive
If your employees have to stand while working, their productivity may suffer over time. It’s well-known that standing for prolonged periods of time affects joint and muscle health. Some people even develop neck and back pain from posture problems. This can impact sleep habits, further reducing productivity. The good news is that this can be mitigated by having employees stand on ergonomic mats.
These are also known as anti-fatigue mats, and they’re considered an optimal preventative tool for health issues that arise from standing around for too long. The way they work is pretty straightforward. They have small plastic domes that stimulate leg muscles to work even when not moving. With proper stimulation, posture isn’t affected negatively and leg joints and muscles remain comfortable.
You should consider placing these mats wherever employees have to stand for long periods. This will help eliminate discomfort and improve employee morale. In turn, you also get improved productivity and focus during work hours.
More importantly, health issues are less likely when employees have good posture. You won’t lose employees that have leg or back pain because of work conditions. In the long term, it’s important to keep employees safe and healthy. Health conditions that arise from discomfort may lead to injuries, which would require you to compensate employees. With the right anti-fatigue mats, you can mitigate the risk of these injuries dramatically.
Increase safety in the workplace
The right type of mat can mean the difference between a safe and hazardous workplace. If there’s a high risk of oil spills or wet flooring at your workplace, you should consider implementing non-slip mats. They stick to the ground well enough to allow employees to walk safely across otherwise hazardous surfaces.
This is especially important if your line of work involves any bodies of water. Working on a boat necessitates non-slip mats, as the deck is often wet and slippery during rain. Pools and showers are high-risk areas due to wet floors and hard surfaces. Installing a tubular or rubber pool mat will help employees stay safe while they walk through these areas.
Since water is likely to splash on the mats repeatedly, you should consider getting one with holes. They allow for proper drainage and don’t allow water to accumulate on the mat itself. It makes keeping the area safe simpler and more straightforward.
PVC is a good material of choice as well. It allows dirt and water to flow freely through the mat, making cleaning a breeze. Cut the material to a length that is required for particular areas and you can place them as needed.
Place outdoor mats to increase traction
While most mats exist to keep indoor areas clean from frequent foot traffic, there are those that can do some serious heavy lifting as well. If your business deals with construction and transport, mats can help mitigate issues that arise from bad weather. If you have trucks transporting materials through mud or sand, you’ve probably had issues with vehicles getting stuck or not having enough traction to move. Industrial rubber mats are used to simplify transport in outdoor areas and allow mobile machines to do their jobs in difficult weather.
These types of mats are strong enough to support some pretty heavy machinery. Anything up to a small truck should be able to drive over them with relative ease. They will increase traction to the point that mud, sand, and even grass won’t impede a vehicle or machine. This will help get jobs done faster and increase safety on the worksite.
In some cases, you’ll only want mats in specific areas. Transporting materials near pipe maintenance can be difficult, as the surrounding area may have mud and water. With a good rubber mat, you can bring trucks closer to more efficiently collect material.
While floor mats don’t seem like important elements in the workplace, they’re absolutely essential for keeping things clean and tidy as well as protecting employees and customers. With the right kind of mat, you can even advertise your business to clients. Such a simple décor item has an enormous impact on safety and branding, even though most business owners don’t pay it much mind. Consider the above examples of floor mat placements and see if your business could benefit from an additional one, aside from the one that welcomes customers at the entrance. A floor mat can do wonders if placed correctly.
I’m Willy Beamen, from Sydney, an avid researcher and editor helping website owners with content marketing.