Custom packaging plays a vital role in the success of a brand and its products. Most people like to purchase the product if they feel that the packaging design is attractive, and the product is of high quality. Sometimes customers may buy similar products just because they found the packaging highly attractive. There is no doubt that packaging is like a free marketing and advertising tool for the brands. It also plays a crucial role in determining the success of the brand, Among this intense competition, it is highly essential to remain different and innovative. Here are five different styles for unique packaging design.
Luxe packaging design is mainly chosen for elite and luxurious products. It will display the products in a unique and innovative style altogether. The special printing effects like rigid construction, magnetic closures, and foam can be used as inserts. The cloth interiors can also be used to hold the product safely. The visual appearance is quite essential for the customers when they are wandering in the mall. The overflow of leaf and flower art is mostly used for fragrances and bath products. The color transitions are critical in this type of packaging. The black and white style looks bold while the transparent packaging, will take center stage.
If you are selling coffee or tea it requires a bit of boldness and trendy style for custom packaging boxes. If you notice coffee and tea are loved by people worldwide, and the sales will increase only if an innovative packaging design is used. Some brands choose to use humor or funky messages to attract youth, while others will like to go for subtle options. The traditional letterpress and pictures of coffee will tempt the targeted customers to purchase from you. Some chocolate brands portray characteristics of melted chocolate in the packaging designs but keep the logo printed in a simple yet fun way. No wonder your mouth will water like anything. As there are two different types of chocolate flavors, presenting them with innovation will help a lot.
The custom product packaging needs to be charming, especially if you are targeting youth. It doesn’t mean that the older generation won’t like this type of packaging design. If your brand is selling earphones, it should be simple, charming, and practical enough to communicate with the customers. When the symbolic visuals are explaining everything, there is no need for a description either. Using a playful way to showcase your views will convey a practical message regarding your products and brand. Some popular brands of Vodka are using charming and innovative ideas to entice new customers. They want to promote a good Vodka experience that goes well with the mood or occasion. If the brands make use of round bottles for selling fragrant shampoos, it will become the crowd’s favorite in no time. The crisp and contemporary look and the comprehensive details about the ingredients will take the packaging to a new level.
For most of the foods and beverages, brand casual packaging design becomes a necessity. They have to take care of the quality of the food packed so they can’t afford anything to go wrong. If you are selling candies of different flavors, the bold lettering on the top will make them stand out among the crowd. When the ingredients are natural to understand, it will delight the customers and know what they are consuming. The food packaging designs for pickles or jams are the simplest, and using a transparent jar with suitable labels will do the trick. Graphics and colorful letters will combine to blend with the products packed inside the jars.
Nostalgic and Crisp
If you have an e-commerce brand, either nostalgic or a crisp packaging design will do wonders. The packaging type can be eco-friendly to win the hearts of people. If you are shipping away your newly launched shirts, use a functional hanger to display it in style. There is nothing wrong with adding something extra to your packaging design, as it will make your customers feel nostalgic. When they feel valued, they will connect with you emotionally.
The famous jewelry brands sometimes add a personal touch to different jewelry pieces like necklaces; ear rings to make it even trendier. Shoe brands are also using crisp custom packaging designs to entice customers. If the air shoes are packed inside a pressurized air package, it will have a significant impact on young children’s minds. The revolutionary cushion used to manufacture the shoes will make them durable, and sales will reach sky high.