The internet penetration has a lot of impact in 2019 as 636 million  users of the internet are surfing. In especially 2020 how its going on with vast users about 696 millions public are active on the internet. There are 4.57 billions active users  till july 2020, 59 percent  half the global population.The brands and businesses which are offline in 2019 are now switching to both offline and  online platforms. The companies have a whole new audience in the market and create innovative ways to do brand awareness.

Rise of new social media platforms.

In 2020, the pandemic almost stopped the growth of the market. But in India the growing  internet users has widened due to many users who are not using that much of social media platforms and social media marketing is fully utilising the impact on audience, are now  occupied and used daily. These are direct results of mobile friendly apps, easy accessibility of mobile internet and cheaper  availability of smartphones .There is continuous access to new social media apps in the digital world  like ,hootsuite, story slicer, captions, canva  and the trending ones like facebook, youtube, instagram, twitter, snapchat.

The year 2020 is likely going to see more such new apps with  data users , as the public is trapped under the social usage of content interest in smaller towns also. Internet end users in rural areas –  about 263 million internet users in rural india and expected to reach 300 something  active users in 2020 have contributed to the total growth of internet active users in india.

Social media apps are driving growth towards the development of new apps and also offering entertainment through short videos, memes, live streaming , online gaming. 

Live streaming video

Live video streaming is the latest trend in social media  for approaching and targeting the audience in a better way. It provides imperative insights to the customers about the reality of the company and feels more connected.  The social media influencers including the content creators, bloggers, celebrities, sportsperson, artisans, musicians etc have been approached to share with their fan followers and influence them directly.

Video marketing

Video marketing has risen from many years as many social platforms provide video content marketing agencies for sharing video online.  Many companies have adopted this strategy  and are working and got successful responses .

This  video marketing strategy is working great for companies and consumers to get ideas and get connected with such video strategies. Many brands are now doing such marketing to influence the customers , videos on mobile apps like hotstar, amazon, netflix.


Chatbots are the messaging apps used by many companies to solve the problems of customers by hiring the employees to work on this chatbot, and also use virtual assistance like robots to check who comes and leave the website and provide them the assistance. 

They use specialized forms of software to communicate with users on behalf of the company. 57% customers prefer chat boxes to solve their problems rather than live calls.

These are used by companies for services like shopping assistance, gpay, self service, accessibility etc .

Read more about Social Media Marketing and  Best Web Development in Kolkata

Voice search power

The smartphones and smart devices are now coming with a feature of voice assistance options like google, siri, alexa, cortana and many smartphones personal assistance not only  smartphones but now this technology is being used in cars systems also like kia motors. These features are giving immense excitement to customers with interaction with human type technology.

Virtual And augmented realities

We all are living in virtual and augmented reality life (AR AND VR) as now many games like pokemon go, jurassic world,ingress . VR is actually a dimensional video streaming like we actually feel our presence in that game. AR is like watching the video. It feels like it is happening in front . 

Such innovative games attract the potential customers and make them feel of the product sitting at homes. 

This article is written by Haripriya patel, Digital marketing Intern in DigiBrood, Best Digital Marketing Agency in Kolkata.


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