Trying to get benefit from local SEO? Looking for some tips to enhance your Local SEO strategy? Well, there are many things to do in local SEO services and we will particularly discuss On-site or On-page optimization for local search results. Local search results are important if you have your business targeting any local market or local audience.
What do we mean by local audience or market? What about the global market? What are the differences in both marketing types? All these questions will be answered in this post & more importantly, you will get 5 easy on-site optimization tips for better local search results.
What Is Local Search?
The local search term is used to mention location-based searches on search engines like Google. Some keywords or search terms are local and some are global. Also, some keywords don’t have any relation to the location. Getting back to the local search, it shows that the searcher is looking for something in or about some particular place. For example, if someone searches for “best hotel in NewYork” then it is a location-based search query in which Newyork is the primary location targeted.
What Is Local SEO?
Now after local search the next term that you need to understand is local SEO. We know that search engine optimization is used to rank websites higher for particular keywords on SERPs. But what is local SEO? Then the answer is simple, local SEO is the SEO tactics performed to rank for local searches.
Why Local Search Matters?
Do they matter for any online business? Should you start paying attention to local searches? What is reality? Well, in 2021 more businesses are targeting local searches. There are many reasons for it & more importantly, a local searcher is a leader who is ready to be converted. That is why local search matters a lot.
5 On-Page SEO Tips That Work For Local Search
Now you have basics in your mind about local searches, local SEO and its importance. Now let’s get to the 5 tips to get better results from local searches. Following are these local SEO tips.
#1. Local SEO
The first thing that you need to consider is local SEO. Without a local SEO strategy, you cannot rank for the local searches. There can be many tasks that you need to perform in this strategy. Following are some of the major tasks that you need to accomplish before going ahead.
You need to research keywords that are targeting some locations in them. As in the above-mentioned example, we have mentioned a search query that says “best hotels in Newyork city”. The intent is hotels and the location targeted in Newyork city.
Near Me Keywords
There are some other keywords that you need to research and use in local SEO strategy. These are near me keywords. Many people search for “Atm near me”, “hotel near me” search queries. You can also include them in your strategy.
#2. Local Content
Content is King, but in local search results, local content is king. If you are publishing global content and targeting local audiences, then it might not work. So try to publish locally targeted content. Include the following two things in your content.
● Local Issues
● Local Tone
#3. Location-Based Web Pages
Location-based web pages can also help you drive more traffic to your website. Many local businesses have started working on this idea.
Target Multiple Locations
With the help of separate location-targeted web pages, you can target multiple locations. Businesses that operate from multiple locations are using this trick to rank higher for multiple location-based searches.
#4. On-Page SEO Tasks
Along with it, you need to work upon the basic on-page SEO tasks. These tasks have a lot of small but effective things. From keyword stuffing to optimizing your web pages, all these things are included in on-page SEO. Following are some of the major tasks, performed by an SEO reseller.
● Meta Titles
● Meta Description
● Main Content
#5. Local Online Directories
There are so many local online directories on social media and various directory publishing websites. You can easily find one for your city, state or province. Now the only thing you need to do is to list your business in these directories. These directories will give you two major benefits. First is more people will see your business. The second thing is sometimes these online directories lists are used by search engines to show to people. Following are two common directories one can use.
● Google My Business
● Online Local Directories
Local SEO is really important and it has many things included. From content to SEO strategy you will be modifying everything on your website for local search rankings. If you pay attention to the details of all these tips then they will work. Content is always important while modifying your regular SEO strategy into a local SEO strategy. So pay attention to the content quality and modification.